Social media follower counts are vanity metrics.Essentially, that means they don’t matter a whole bunch. They’re just there to tickle egos.Your audience size is less important than what you 𝐝𝐨 with it.Do you have 100k followers on TikTok? Great.Do they help you generate income?If the answer’s no, then that 100,000 figure may as well be 0.𝐀 𝐡𝐮𝐠𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐧𝐨 𝐫𝐞𝐚𝐥 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐢𝐧 𝐲𝐨𝐮 𝐨𝐫 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭/𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐢𝐬 𝐚𝐬 𝐮𝐬𝐞𝐟𝐮𝐥 𝐚𝐬 𝐚𝐧 𝐢𝐧𝐟𝐥𝐚𝐭𝐚𝐛𝐥𝐞 𝐝𝐚𝐫𝐭𝐛𝐨𝐚𝐫𝐝.On the flipside, 100 people who love you and...